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UI/UX Case Study

iBar

A tablet-based kiosk that revolutionizes pub dining — as easy to use as a paper menu, but way smarter, with a built-in drinking game for the table.

Role UI/UX & Front-End
Team Designers, Devs & Hardware
Tools Photoshop · Illustrator · Visual Studio
The Brief

Challenge & Objectives

Challenge

In a gastro pub, blending cutting-edge digital ordering with the warmth of traditional waiter service is no small feat. We needed to streamline food orders to the kitchen without losing the personal touch customers crave for drink service, all while ensuring secure, reliable tech that keeps the kitchen and tables in sync.

Objectives

iBar aims to revolutionize pub dining with a tablet-based kiosk app that's as easy to use as a paper menu — but way smarter. Food orders zip straight to the kitchen with a tap, while waitstaff handle drinks the old-fashioned way. Add digital payments, in-app browsing, table-to-table chat, and built-in ads for extra revenue, and you've got a system that delights customers and boosts the bottom line.

Project Scope

Build a web-based kiosk app that powers food ordering, syncs with a local server, accepts payments, and keeps customers engaged with internet browsing and table interactions — all without missing a beat.

Tools

ISS,.net,Sql, Adobe Illustrator, Visual Studio

Role

Crafting intuitive UI/UX, coding the web app, setting up local server comms, integrating payments, and balancing digital efficiency with human service.

Team

A crew of UI/UX designers, developers, and hardware specialists working together to make iBar the perfect pub companion.

UX On Tap

Mapping the Journey

From arriving at the table to settling the bill, the experience map traces excitement, time, and cost across every step — surfacing exactly where iBar needed to remove friction.

iBar customer experience map tracking excitement, time, and cost from arrival to payment
The Research

Research Synthesis

We dove into user interviews to build an empathy map, uncovering what pub-goers and staff really want from iBar. It revealed their frustrations with clunky ordering, their love for quick service, and how they'd use a digital twist to enhance — not replace — the pub vibe.

Insights

  • Customers crave an intuitive app that skips the hassle and gets food to the table fast.
  • They'd rather chat with waitstaff for a refill than tap a screen — drinks are personal.
  • Busy nights make it tough to flag down staff; a "summon" button would be a game-changer.
  • Extras like browsing or sending a drink to another table keep them engaged and spending.

Needs

  • A no-fuss ordering process that saves time and keeps things simple.
  • A way to call waitstaff instantly for refills or that extra side of fries.
  • Fun features — think table-to-table messaging — to make waiting feel like playtime.
  • A fast checkout option so they're not stuck waving for the bill.
Going Deeper

Research & Strategy

Plan & Goals

Understand how customers order and how staff deliver — and where the current flow breaks down.
Design a fast, friendly ordering system that lets waitstaff focus on hospitality, not admin.
Validate the business case for food-to-kitchen routing, digital payments, and in-table ads.
Test whether table-to-table social features increase dwell time and order frequency.

Assumptions → Findings

Tap a row to see what the research found.

0 / 3 revealed
✓ Confirmed

Research confirmed that human service still rules the bar. iBar's hybrid approach — digital for food, human for drinks — stood out precisely because most competitors over-automate.

✓ Confirmed

Pub environments are notoriously unreliable for connectivity. Local-first architecture proved essential — and became a key differentiator against cloud-only kiosk competitors.

✓ Confirmed

Users were genuinely hooked by table-to-table browsing and chat. Dwell time increased measurably — and the ad surface became a natural monetisation layer that felt in-context rather than intrusive.

Methodologies

  • Market Research — Spotted the rise of digital menus in hospitality and mapped where they consistently fall flat.
  • Competitive Analysis — Sized up existing kiosk apps to identify weak spots iBar could outperform on.
  • Heuristic Evaluation — Assessed what makes ordering smooth or stressful using established UX heuristics.
  • User Interviews — Heard straight from pub-goers and staff what works in the ordering flow — and what frustrates them.
  • Usability Testing — Watched real users tap through iBar, catching every hesitation and hiccup on camera.
  • Surveys — Gauged satisfaction levels and excitement for specific digital features like table chat and in-app payments.
Design Principle
"People first, tech second."

The best pub tech is invisible — it speeds up the order, clears the queue, and gets out of the way so the human moment can happen.

Watch

iBar in Action

A Little Extra

Inside the Kiosk

From ordering shortcuts to the built-in 4Kings drinking game — a card-based feature that turns downtime between courses into part of the night out.

iBar tablet menu with quick shortcuts to menu, drinks, web search, and social Menu & Shortcuts

One tap to food, drinks, search, or social.

iBar tablet category screen for liquors, soda, starters, and extras Browse Categories

Liquors, soda, starters — sorted at a glance.

iHelper home grid with iMenu, iDrinks, iBanking, and iSocial shortcuts iHelper Home Grid

Every shortcut, one tap from the home screen.

Table floor plan with table-to-table chat panel Table-to-Table Chat

Find a table on the floor plan and chat directly between tables.

iBar drinks order screen Order Drinks

Browse the menu and place orders without flagging a waiter.

iBar starters and food selection Order Food

Starters and mains — categorised and customisable at the table.

iBar bill split and payment screen Pay & Split

Split the bill by item or equally — no maths, no awkwardness.

Outcome

What We Built

A fully interactive tablet experience for iBar — from menu browsing and ordering to bill-splitting and table chat — designed to reduce friction at every step of the dining and drinking experience.